Trusted by teams at
Most teams can generate ideas. What's missing is the discernment to know which ones to act on. We help teams build that capability — from ideation to discernment.
Jason Kehrer is a strategist, facilitator, and innovation leader who helps organizations think differently and move boldly. His work sits at the intersection of creativity and execution — where big ideas meet pragmatic action.
With a background spanning Fortune 500 leadership, design-led consulting, and nonprofit development, he brings something most facilitators don't: discernment. The ability to help a team make sense of what they're seeing, frame the right problem, and move with conviction. Jason works with CEOs and executive teams when the organization needs a clear path through complexity — and with teams that need to rapidly generate new ideas across product, service, and business, then refine those ideas into concepts that fuel better decisions and real growth.
Jason is based in West Michigan and is husband to Molly and dad to five. He loves LEGO, the outdoors, and reading.
Sure, product innovation is where most people start — and it's real work we do. Next-generation concepts, product roadmaps, new-to-world ideas.
But the same principles that help a team build a product pipeline can be applied to almost any challenge in your business. We've helped organizations innovate on processes (from manufacturing workflows to IT response times), organizational design, physical spaces, consumer experiences, employee onboarding, and go-to-market strategy.
The question isn't "do we need product innovation?" The question is "where is new thinking going to create the most value?" Sometimes that's a product. Often, it's not.
There are only so many ways innovation actually works. The difference isn't the process — it's having someone in the room with the judgment to know which tool to reach for, and when.
Every engagement starts with the same question: where is new thinking going to create the most value? The answer shapes everything that follows.
The best ideas are already in the room. The work is creating the conditions to surface them — and the clarity to act on the right ones.
In-person is always best — but we're built for virtual and hybrid, too. We work the way you work.
Thinking on leadership, innovation, and why transformations succeed or fail at the human level.
Whether you're navigating a strategic shift, an ideation challenge, or a need to build innovation capacity — or you just need a skilled facilitator to design the room — reach out. The work matters most when the stakes are real and the answer isn't obvious.